Local email marketing is an affordable email marketing strategy. Just because it affordable doesn’t mean its easy. I continually see small businesses making the same mistakes when it comes to doing their local email marketing program.

Here are several suggestions on how you can generate more responses from your email marketing database by using a few targeted email advertising strategies. You’ll be amazed by the results:

1. Giving away a free prize or gift will always compel people to respond to your ad coupons. Most people get excited when they see or hear the word ‘free’, particularly when it is for something they have on their radar. Which is why it is such a powerful word to include in your copy to your target audience. Get some mileage out of you freebie by not giving it away immediately.
2. Remind your target audience of the problems they may be experiencing. By offering them a viable solution to their problem you position yourself as the expert thus you become part of the solution to their problem. Ask questions that they can only give either a yes or a no answer.
3. A before and after story always gets attention. People love to read a good success story and if your ad copy is compelling enough your reader will actually see themselves in the story. Using photos that highlight the before and after when the problem was resolved after a client uses your product or service is extremely powerful.
4. Making a donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
5. Testimonials from a celebrity will establish your credibility and quality. Including a photo along with their testimonial adds credibility. If you include a photo of yourself with the famous person you’ll have people jumping to try your product or service. If you have a website or blog make sure your testimonials are on the front page. Use them shamelessly as they are very very powerful.
6. Press releases and/or reviews are exceptional free promotion as is anything that is written about you and your business. If they are good then that is better. If they are bad then how you handle it will go on record and be noted by your customers. These stories will add great value to your copy and increase your credibility in your target audience readers’ eyes.
7. Get personal and include a hand written note, letter or signature. This can increase your appeal to your target audience because they think you are writing only to them. This is easy to impliment. Simply write out your note on a piece of paper, scan the document, and include it within your ad copy.
8. Make a list of all the celebrities and famous people who actually benefited from using your products and services. Including their names will add credibility and a touch of glamour to your ad copy. If you have photos or a personal testimonial your response with be catapulted into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising remember to include one or more of these local email marketing suggestions and watch as your marketing campaign generates numerous leads and increased sales.

If this all sounds to difficult – not enough time and you want to outsource your local email marketing program consider giving us a call. Getting started is easy. Simply request a complimentary site visit.