Local email marketing is an affordable email marketing strategy. Just because it affordable doesn’t mean its easy. I continually see small businesses making the same mistakes when it comes to doing their local email marketing program.

Here are several suggestions on how you can generate more responses from your email marketing database by using a few targeted email advertising strategies. You’ll be amazed by the results:

1. Giving away a free prize or gift will always compel people to respond to your ad coupons. Most people get excited when they see or hear the word ‘free’, particularly when it is for something they have on their radar. Which is why it is such a powerful word to include in your copy to your target audience. Get some mileage out of you freebie by not giving it away immediately.
2. Remind your target audience of the problems they may be experiencing. By offering them a viable solution to their problem you position yourself as the expert thus you become part of the solution to their problem. Ask questions that they can only give either a yes or a no answer.
3. A before and after story always gets attention. People love to read a good success story and if your ad copy is compelling enough your reader will actually see themselves in the story. Using photos that highlight the before and after when the problem was resolved after a client uses your product or service is extremely powerful.
4. Making a donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
5. Testimonials from a celebrity will establish your credibility and quality. Including a photo along with their testimonial adds credibility. If you include a photo of yourself with the famous person you’ll have people jumping to try your product or service. If you have a website or blog make sure your testimonials are on the front page. Use them shamelessly as they are very very powerful.
6. Press releases and/or reviews are exceptional free promotion as is anything that is written about you and your business. If they are good then that is better. If they are bad then how you handle it will go on record and be noted by your customers. These stories will add great value to your copy and increase your credibility in your target audience readers’ eyes.
7. Get personal and include a hand written note, letter or signature. This can increase your appeal to your target audience because they think you are writing only to them. This is easy to impliment. Simply write out your note on a piece of paper, scan the document, and include it within your ad copy.
8. Make a list of all the celebrities and famous people who actually benefited from using your products and services. Including their names will add credibility and a touch of glamour to your ad copy. If you have photos or a personal testimonial your response with be catapulted into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising remember to include one or more of these local email marketing suggestions and watch as your marketing campaign generates numerous leads and increased sales.

If this all sounds to difficult – not enough time and you want to outsource your local email marketing program consider giving us a call. Getting started is easy. Simply request a complimentary site visit.

At WT Web Design we offer affordable web hosting with the bells and whisltes included that make a difference to you being able to run your website with the least amount of fuss and bother.

We believe the best web hosting doesn’t always have to the the most expensive website hosting. Some affordable website hosting can in fact be the best web hosting when it can prove it is reliable web hosting. WT Web Design has very reliable web hosting in Australia with a 99.9% up time.

When it comes to Australian web hosting WT Web Design are in the top 10 affordable website hosting companies in Australia. We include either personal web hosting or business web hosting to suite your functionality and needs as part of your total website solution.

We have clients across Australia however, most of them are in and around our home town – Perth Western Australia. They include Joondalup, Ocean Reef, North Perth, Mt Hawthorn, Peppermint Grove, Subiaco and Fremantle.

Not all hosting is equal. Choosing your web host will be among your most important decisions. To find out what will best suit your needs arrange a complimentary site visit with Simon today.

To see if it’s time to update your website, ask yourself the following questions (and print this page):

1. Have you compared your website to other local competitors’ websites in the last 12 months?
2. Do you know what percentage of visitors “convert” into emails and phone calls? Are you converting a high percentage of visitors into working leads.
3. Does your website provide visitors and search engines with the latest information about you, your business, the latest technology/products, recent news and promotions?
4. Does your website get listed on 1st page of search engine results?
5. Have you updated your website or made any major modifications in the past 12 months?
6. Does your website reflect the high level of quality, service and expertise of your business?
7. Has an outside agency critiqued your website and provided recommendations to improve it within the past 12 months?
8. Have you modified or tried new calls-to-action within the last 6 months?
9. Is your website working synergistically with your other advertising efforts?
10. Have you done anything recently to make your website more “interactive,” so visitors develop a rapport with your business?

View examples of WT Website Design. We have clients across Australia however, the majority of them are in close proximaty to our home town of Perth Western Australia, such as Joondalup, Ocean Reef, North Perth, Mt Hawthorn, Peppermint Grove, Subiaco and Fremantle.

Ready To Get Started?

If you think your current website can do better or need a new website design then contact WT Web Design to discover how much money you are leaving on the table. It’s better in your pocket than theirs. Getting started is easy just book a complimentary site visit or flick me an email.