Increase Your Traffic And Your Income By Using Awebers Broadcast Feature

Monday, January 11th, 2010 at 4:02 am  
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I love the Aweber Broadcast feature. The more I get to know about Aweber the more I appreciate why the successful marketers on the internet swear by Awebers service.

If you have ever found yourself saying “I don’t have time” then you will absolutely want to pay attention to the contents of this post. By implimenting an automated Aweber Broadcast into your marketing you will certainly grab back some of your precious time.

Here’s How It Works:

You can set up Aweber to automatically send out a Blog Broadcast which contains links to x number of blog posts on your blog (where x is a number you can choose).

I have set mine to 5 as most weeks that’s the number of blog post I publish. So after 5 new blogs posts have been published on my blog, Aweber automatically sends out an email to all my subscribers.

This is fantastic for subscribers who may have missed a few posts, as theycan now click on the link in the broadcast and catch up on what they missed.

A curious thing happens when my automatic Aweber Broadcast is sent…. I have an increase in my blog visitors for that day. I also have an increase in comments, enquiry for service which of course rolls up to income.

Here’s what you need to do to set up your broadcast:

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1. Sign in to Your Aweber Account

If you do not have an existing account, then sign-up or register for a new account. You have to make sure that you have selected the correct Current List. The current list is the broadcast list where you wish to send the blog to.

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2. Point your cursor at “Messages” in the tab menu. Don’t click. A drop-down will appear containing 3 options:

“Follow Up”

“Broadcast”

“Blog Broadcast”

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3. Click on “Blog Broadcast”. The Blog Broadcast Edit Page will appear

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4. Click on the big green button, “+ Create New Blog Broadcast”

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5. This is where you start to build your automatic Blog Broadcast. Firstly, enter your blog’s RSS feed URL

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6. Select a template and click the ‘Load Template’ button, there are many to choose from

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7. When you click the ‘Load Template’ button, the necessary code for the automatic links will be added to the template area

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8. You may wish to edit the automatic loaded code by including a welcome introduction and close. This is how I word mine:

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9. Change the subject line of the email

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10. Best practice is to create another message in the “plain text” box because not all html messages are accepted. This is easily done by copying/pasting the text from the HTML box

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11. You may now schedule your blog broadcast

Set how many times you wish to send your blog broadcast. You can choose on which day and at what specific time it is to be broadcast.

This is where you can choose to automatically send your email or if you prefer preview it first before sending. All you have to do is check or uncheck “Send Automatically” box.

There are also additional features available like tracking clicks on blog broadcast links and blog broadcast syndication.

I have set my broadcast to be sent automatically whenever 5 blog posts have been reached. I like to track clicks also as this lets me know what interests my readers.

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12. Finally, and most importantly DO NOT forget to save your blog broadcast

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All Finished

When you have set up and saved your Aweber Broadcast, that’s it. Your blog’s newsletter will be sent out automatically to all your subscribers.

Now that’s a time saver!!

If you haven’t the time but want this set up for your business contact Simon to organise a mutually convenient time to have Aweber Autoresponder service installed on your website..

8 Ways That Local Email Marketing Strategies Improve Response

Monday, October 26th, 2009 at 5:09 am  
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Local email marketing is by far the most affordable email marketing strategy with solid results

Local email marketing is an affordable email marketing strategy. Just because it affordable doesn’t mean its easy. I continually see small businesses making the same mistakes when it comes to doing their local email marketing program.

Here are several suggestions on how you can generate more responses from your email marketing database by using a few targeted email advertising strategies. You’ll be amazed by the results:

  1. Giving away a free prize or gift will always compel people to respond to your ad coupons. Most people get excited when they see or hear the word ‘free’, particularly when it is for something they have on their radar. Which is why it is such a powerful word to include in your copy to your target audience. Get some mileage out of you freebie by not giving it away immediately.
  2. Remind your target audience of the problems they may be experiencing. By offering them a viable solution to their problem you position yourself as the expert thus you become part of the solution to their problem. Ask questions that they can only give either a yes or a no answer.
  3. A before and after story always gets attention. People love to read a good success story and if your ad copy is compelling enough your reader will actually see themselves in the story. Using photos that highlight the before and after when the problem was resolved after a client uses your product or service is extremely powerful.
  4. Making a donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
  5. Testimonials from a celebrity will establish your credibility and quality. Including a photo along with their testimonial adds credibility. If you include a photo of yourself with the famous person you’ll have people jumping to try your product or service. If you have a website or blog make sure your testimonials are on the front page. Use them shamelessly as they are very very powerful.
  6. Press releases and/or reviews are exceptional free promotion as is anything that is written about you and your business. If they are good then that is better. If they are bad then how you handle it will go on record and be noted by your customers. These stories will add great value to your copy and increase your credibility in your target audience readers’ eyes.
  7. Get personal and include a hand written note, letter or signature. This can increase your appeal to your target audience because they think you are writing only to them. This is easy to impliment. Simply write out your note on a piece of paper, scan the document, and include it within your ad copy.
  8. Make a list of all the celebrities and famous people who actually benefited from using your products and services. Including their names will add credibility and a touch of glamour to your ad copy. If you have photos or a personal testimonial your response with be catapulted into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising remember to include one or more of these local email marketing suggestions and watch as your marketing campaign generates numerous leads and increased sales.

If this all sounds to difficult – not enough time and you want to outsource your local email marketing program consider giving us a call. Getting started is easy. Simply request a complimentary site visit.