It has been our experience that every person you have on your email list equals $1 in revenue monthly. So if you have 1000 on your list you could expect your revenue to be around $1000. Having 10,000 would mean $10,000 per month in revenue.

So when we say email messaging remains the bread-and-butter of website owners you soon understand the importance of having top quality autoresponders ready to send your follow up letters and offers to potential customers/buyers and/or prospects..

It takes, on average, 7 visits to a website or 7 exposures from top quality autoresponders before a prospect decides to purchase.

When you capture a prospect into your top quality autoresponders you are then able to educate them as to why they might need the product you are promoting. 98% who visit your website will never return and/or purchase your product on the 1st visit. This improves to around 80% when the prospect has received between 8 and 12 email messages from you.

This is why it is now commonly accepted that it is much more important to promote your capture page and build a list of subscribers than it is to promote your product website.

This makes setting up your autoresponder campaign the most crucial step towards making money as an internet marketer.

How Do Top Quality Autoresponders Help You?

• saves time by automating the follow-up process
• boosts profit by closing more sales
• builds credibility by being consistent with prospects
• beats your competition: 90% of businesses do not follow-up with prospects
• builds loyalty by communicating with your customers

There are basically three types of autoresponders: desktop type, locally hosted (server-based) and third-party services. The first two types will require you to install some software either on your hard drive or your website server respectively. There are many paid and free autoresponder packages like this available on the Internet.

While you maybe thinking it is a great one time investment to purchase one of these autoresponder packages think again. The biggest disadvantage of these is that they are very prone to getting blacklisted, especially if you are bulk mailing and using no-opt-in-required setting.

Once, blacklisted your e-mail will no longer be delivered to your prospects. Being on a blacklist is a real pain in the neck and it is almost impossible to get taken off this list. Let me tell you from first hand experience that being placed on a blacklist is devastating and does result in losing sales and/or sign ups. This alone is a sufficient reason to pay the monthly membership fee for a reliable third party autoresponder service.

Third Party Autoresponders

A reputable Third-party service eliminates the possibility of your email address getting blacklisted because of spam complaints. Apart from that a well-run autoresponder will also have these features:

• High deliverability (or delivery rate)
• Ability to personalize group emails
• Easy and automated subscribe, unsubscribe, and duplicate check functions
• Easy to set up capture pages linked to the autoresponder
• Controlling multiple mailing lists from one control panel
• Each campaign can handle a large number of subscribers
• Ability to add your own custom fields to your forms
• Ability to import existing leads
• Cycling prospects through all your different campaigns
• Use of simple tracking codes to see which of your capture pages works best
• Spam-check to make your messages more spam filter friendly
• Ability to track links within your messages for click-through rates

After trying many of the mainstream autoresponder services I finally settled on Aweber. They have the best delivery rate and features for the serious website marketer. Their customer support is second to none. Best of all they are consistantly coming up with new ways to keep me and my team at the cutting edge of technology.

As your list grows significantly you will appreciate having the ability to “Blast” a global message out to your list with confidence and see statistics on whether it was delivered and opened.

Aweber Streets Ahead And No Competition In Sight

Pricing

AWeber is $19.95/month (discounts if you pay for the whole year — the best option)

Affiliate Program

AWeber pays 20% on the first level sales and 10% of the second level sales each month.

Summary Of The Advantages

AWeber – feature-rich; highest deliverability; best thank you pages and subscription confirmation pages

Ready To Get Started?

If you think your current website could benefit from implimenting top quality autoresponders as part of your marketing strategy or maybe you need a new website design then contact WT Web Design to discover how much money you are leaving on the table. It’s better in your pocket than theirs. Getting started is easy just book a complimentary site visit or flick me an email.

Local email marketing is an affordable email marketing strategy. Just because it affordable doesn’t mean its easy. I continually see small businesses making the same mistakes when it comes to doing their local email marketing program.

Here are several suggestions on how you can generate more responses from your email marketing database by using a few targeted email advertising strategies. You’ll be amazed by the results:

1. Giving away a free prize or gift will always compel people to respond to your ad coupons. Most people get excited when they see or hear the word ‘free’, particularly when it is for something they have on their radar. Which is why it is such a powerful word to include in your copy to your target audience. Get some mileage out of you freebie by not giving it away immediately.
2. Remind your target audience of the problems they may be experiencing. By offering them a viable solution to their problem you position yourself as the expert thus you become part of the solution to their problem. Ask questions that they can only give either a yes or a no answer.
3. A before and after story always gets attention. People love to read a good success story and if your ad copy is compelling enough your reader will actually see themselves in the story. Using photos that highlight the before and after when the problem was resolved after a client uses your product or service is extremely powerful.
4. Making a donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
5. Testimonials from a celebrity will establish your credibility and quality. Including a photo along with their testimonial adds credibility. If you include a photo of yourself with the famous person you’ll have people jumping to try your product or service. If you have a website or blog make sure your testimonials are on the front page. Use them shamelessly as they are very very powerful.
6. Press releases and/or reviews are exceptional free promotion as is anything that is written about you and your business. If they are good then that is better. If they are bad then how you handle it will go on record and be noted by your customers. These stories will add great value to your copy and increase your credibility in your target audience readers’ eyes.
7. Get personal and include a hand written note, letter or signature. This can increase your appeal to your target audience because they think you are writing only to them. This is easy to impliment. Simply write out your note on a piece of paper, scan the document, and include it within your ad copy.
8. Make a list of all the celebrities and famous people who actually benefited from using your products and services. Including their names will add credibility and a touch of glamour to your ad copy. If you have photos or a personal testimonial your response with be catapulted into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising remember to include one or more of these local email marketing suggestions and watch as your marketing campaign generates numerous leads and increased sales.

If this all sounds to difficult – not enough time and you want to outsource your local email marketing program consider giving us a call. Getting started is easy. Simply request a complimentary site visit.