It’s no longer just large businesses that are using video marketing as a way to increase their presence online.

Today many small businesses are finding video marketing to be an effective tool to gain an edge over their competitors and help them attract more traffic. Which means more sales and more income.

So why are businesses choosing to use video marketing rather than banner or pop up ads to advertise what they have to offer today?

Video Marketing Quickly Builds Rapport

Quite simply it is down to the fact that video marketing allows you to create a more personal
connection with the potential customers of your business. If a person is faced with a video of
someone talking to them or demonstrating a product or service they are more likely to stick with it and find out what it’s all about.

However of course when it comes to banner and pop up ads we simply find them annoying and will completely ignore them rather than learning more about what they have to offer.

Through videos a business is able to build up some kind of rapport with the person viewing it
and as a result they are more likely to gain that persons trust.

The more comfortable a person feels about dealing with someone they haven’t actually met then
the more chances there are of them actually wanting to know more and then making a purchase
from that person.

Need help with Video Marketing? Contact Simon 0408945048

I just uploaded my first video into my Easy Video Player 2 software…

It was relatively easy to create a totally pro-level guru-quality video sales page – all done for me…… and it took less than a minute!

Almost immediately, people start commenting on my video through the built-in Facebook comments and Twitter…. And it was so easy for them to do so with the built-in social sharing…….

I gotta tell you I cracked a BIG smile as I watched the stats lighting up inside my EVP admin panel because not only were they watching……they are BUYING……right from the video itself using EVP’s built-in sales automation tools.

It was all sooooo easy with Easy Video Player 2!

Let me tell you again how easy it was….I uploaded my video, created a completely hands-free video sales page with built-in social sharing, commenting, and sales automation….. without touching a line of HTML code or writing a word of sales copy…

Sometimes SEEING is BELIEVING…

Want to see under the That’s why you need to see for yourself, exactly how powerfully simple and easy to use Easy Video Player 2 really is…

Take a peek under the hood so you can see for yourself, exactly how powerful simple and easy to use Easy Video Player 2 really is…

Watch this short demonstration video where you’ll see Easy Video Player live in action.

Check out Easy Video Player 2 now:

To your video marketing success,
Simon

Running a business is hard especially with the current economic situation. However if you have a good online presence then you will be able to capture the attention better of those who are looking for what you are offering.

However sometimes it is a good idea to actually work on ways that will help you to get previous customers to return to you. Below we offer some ways to get customers coming back for more to your  business that could prove extremely useful.

Although there are various different things that you can do in order to get customers coming back for more how well they work will depend on just how much you have remained in contact with previous customers.

Keep Customers Coming Back Ideas

This can either be done through you sending them emails on a regular basis or allowing them to opt into your mailing list. Certainly for a small business we would recommend emailing each customer you have individually, as this helps to create a more personal connection with them.

But whichever method you use in order to retain contact with your customers don’t forget about those who may become customers in the future.

Certainly if you are using a feature where they sign up to you then why not include something that will entice them in to doing so. For example if you are in real estate why not include a newsletter that shows details of the latest or best priced properties you have on your books at present.

It is all well and good you getting people to sign up to you but how do you actually get them to come back. Again you need to make them an offer that they will find interesting.

For example offer to send them through details of all properties that may need renovation work carried out as they are interested in such projects.

Another thing you can do is offer them a free survey of their home when they are trying to sell. Although this may seem like a lot of effort you will be amazed at just how many customers will keep coming back to you when you provide them with something for nothing.

If you need help to write and set up an email service to keep your customers coming back then give me a call 0408 945 048 or use contact form to discuss further.

Keep Your Customers Coming Back Or Your Competitor Will

Local internet marketing in today’s internet-savvy world is putting local businesses on the map so they can promote their products and services.

By “MAP” I mean Google Maps, Yahoo Local and Google Places. Being listed on local search has become even easier for the shoppers to seek for the stuff they are looking for online in the local market.

For a local business to get traffic form the web they need to appear within the first seven positions which the search engine brings. This may be achieved by applying local seo optimization or what I like to call local internet marketing. Local internet marketing techniques increase the quality and amount of site visitors circulate to a particular website by way of search engines.

Local internet marketing and on-page web optimization not only affects the search engine outcomes, but additionally image search, video search and businesses particular vertical search engines. It determines how a search algorithm functions and searches what’s well-liked with people. When an internet site is submitted to a search engine, a spider crawls by a page to assemble hyperlinks which lead to other pages and stores these pages on the server of the search engine.

The information collected from these pages is distributed to the indexer, whose job is to extract data from these pages such as the keywords and their weights, the situation of the page and different hyperlinks which can be stored for the spider to crawl in future.

Search Engines like Google are utilizing complicated rating algorithms,to supply internet surfers with genuine local results.

Investing in Local internet marketing strategies can be fruitful. In an effort to provide the surfer with the most accurate search data the algorithms being used are bound to include local search results. This means any local Joondalup business that have a web site which is largely optimized for promoting their local products and services will get more local traffic to their page.

Many SEO consultants are available out there that can provide quality advice on Joondalup Local internet marketing optimization services.

They can improve the HTML source code of the site like menus, shopping carts and typically even the content of the website to draw extra traffic.

Thus when you find a competent local internet marketing expert you’ll also find someone who is a specialist in search engine optimisation. They will yield great results for businesses on the internet.

Just to be clear it’s not even necessary to have a web page to position your business for a steady stream of traffic from search engines

Local Internet Marketing Will Yield Great Results For Your Business

Contact Simon today via the contact form or phone him directly on 0408 945 048 to learn how local internet marketing can increase your business profits.

In the past few years the importance of having mobile websites for local businesses has grown to a critical level.

Certainly for any business to succeed it must ensure that it can provide information in a format that its potential customers want.

Before we purchase anything these days we like to know a little more about what we are thinking about buying.

Generally we will search online to read any reviews or complaints that have been posted about the product in question.

More and more this is being done via mobiles and smart phones. This is why it is so vitally important that businesses make sure that local businesses are mobile friendly. To do this they must have mobile websites.

Here’s the facts about mobile phone searches

• Year by year the number of people who are choosing to use the internet has a source for information is growing. During the last ten years there has been a huge rise in internet usage. In fact in the USA alone it grew between 2000 and 2010 an amazing 150%.
• Around 40% of all people who own a mobile phone today will go online and around half of these will actually be spending time online at least once each day.
• People using mobile phones to search for something are 7 times more likely to purchase than those on a PC

Creating a mobile website for your business will be very expensive if you don’t have one because your competitor who has one will be taking your business.

The design from traditional websites to mobile websites is completely different because of the screen size and resolutions that need to be worked with. As a result mobile websites are affordable to have built.

When used with an SMS Keyword Marketing Strategy mobile websites punch way over their size. Phone Simon today 0408945048 and learn how a mobile website can improve your profit before your competitor does.

Mobile Websites Punch Way Over Their Size

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When social networking sites such as Facebook and MySpace began operating they totally changed forever the way we interact online.

Those businesses who are choosing to invest in this new viral technology of SMS keyword marketing now are growing substantially.

While it is recommended you get involved in social network marketing with your business it is more time efficient to build your customer base using SMS Keyword Marketing and email.

Marketing a business using email and text messaging comes with a number of benefits that other types cannot provide.

1. Firstly any email or text message sent will be received by the recipient almost instantly so this can prove effective when you are sending a time sensitive offer.
2. Secondly you will find that around 94% of all text messages sent today will be read and nearly everyone who subscribes to your SMS keyword marketing program will read it.

The beauty of using an SMS Keyword Marketing System is that you now have a subscriber list of people who have chosen to receive your offers or promotional messages

Because they’re actively interested in your product or service there is a bigger possibility that they will choose to purchase from you.

Phone Simon today 0408945048 to find out how a SMS Keyword Marketing System will hugely impact your profit. Do it now before your competitor does.

An SMS Keyword Marketing System will hugely impact your profit

As we do these things on a more regular basis, we open ourselves up to potential hackers, attackers and crackers. Leaving you open to having your personal information and identity phished for resale or
worse still using your computer as a platform from which to attack other unknowing targets.

Below are 10 tips for best internet security that will also make your computer more secure.

1. Always make backups of important information and store in a safe place separate from your computer.
2. Update and patch your operating system, web browser and software frequently.  If you have a Windows operating system, start by going to www.windowsupdate.microsoft.com and running the update wizard.  This program will help you find the latest patches for your Windows computer.  Also go to www.officeupdate.microsoft.com to locate possible patches for your Office programs.
3. Install a firewall.  Without a good firewall, viruses, worms, Trojans, malware and adware can all easily access your computer from the Internet.  Consideration should be given to the benefits and differences between hardware and software based firewall programs.
4. Review your browser and email settings for optimum security.  Why should you do this?  Active-X and JavaScript are often used by hackers to plant malicious programs into your computers.  While cookies are relatively harmless in terms of security concerns, they do still track your movements on the Internet to build a profile of you.  At a minimum set your security setting for the “internet zone” to High, and your ‘trusted sites zone” to Medium Low.
5. Install antivirus software and set for automatic updates so that you receive the most current versions.
6. Do not open unknown email attachments.  It is simply not enough that you may recognize the address from which it originates because many viruses can spread from a familiar address.
7. Do not run programs from unknown origins.  Also, do not send these types of programs to friends and coworkers because they contain funny or amusing stories or jokes.  They may contain a Trojans horse waiting to infect a computer.
8. Disable hidden filename extensions.  By default, the Windows operating system is set to “hide file extensions for known file types”.  Disable this option so that file extensions display in Windows.  Some file extensions will, by default, continue to remain hidden, but you are more likely to see any unusual file extensions that do not belong.
9. Turn off your computer and disconnect from the network when not using the computer.  A hacker can not attack your computer when you are disconnected from the network or the computer is off.
10. Consider making a boot disk on a floppy disk in case your computer is damaged or compromised by a malicious program.  Obviously, you need to take this step before you experience a hostile breach of your system.

Need help to attain Best Internet Security

Most consumers these days research a product or service on the Internet before making their purchase. So, in this day and age, it could cost you not to have a website. Listed below are 5 reasons why you should employ an experienced web designer to construct a custom website for your small business.

Credibility & Identity Building:- Like it or not, your potential customers are going to judge the quality of your products and/or services based on presentation and image. Therefore, an aesthetically pleasing website will give you and your company more credibility in the eyes of you customers or clients.

Lower Your Expenses:- Why spend thousands of dollars on static traditional media such as brochures? If there was ever a change in your business, such as an expansion or additional products/services, it would require printing all new corporate brochures. A web site is dynamic and can be changed or updated in a very cost effective manner. Best of all, your clients can access this information from anywhere in the world, without the delay of snail-mail. A properly constructed web site can also reduce the time that you and your employees spend answering redundant customer questions.

Complement Your Existing Marketing Efforts:- Most people think of a web site as advertising. Unfortunately, they would be wrong – A web site is a medium which complements and enhances your existing marketing efforts. Your potential customers or clients can easily gain access to information that isn’t suitable to include in other traditional advertising mediums. In less than a decade, a web site will be just as common as having a listing in the Yellow Pages. What would your potential customers or clients think of your business if you didn’t have a web site?

Customer Service:- A web site allows potential customers or clients to get to know more about your company, increasing the personal side of doing business. Your business will be open 24 hours per day, 365 days per year, and if someone has a question concerning your product or service, an answer is only an e-mail away. Some people may feel uncomfortable on the phone or in your office / store, and, to these people, e-mail is their preferred method of communication.

Get a Jump on the Competition:- A professionally designed web site will make your business appear larger than it actually is, and therefore challenge larger competitors. When it comes to getting listed in the search engines (Google, Yahoo, MSN, etc.), the longer your web site has been active, the higher ranking you will receive, and therefore more traffic will be directed to your website. It is for this reason that you can’t afford delay this important decision any longer.

Simon P Smith has been helping local businesses to get a steady stream of qualified leads phoning their business. He does this by utilising Local SEO strategies Watch over Simon’s shoulder as he explains in detail how how he does this.

With the advent of Google Maps, Yahoo Local and Google Places local search has become even easier for the shoppers to seek for the stuff online in the local market. In my case this is the Joondalup local search.

For an local business to get traffic form the web it needs to appear within the first seven positions which the search engine brings. This may be achieved by applying seo or popularly known as Local SEO. This is a marketing technique which increases the quality and amount of site visitors circulate to a particular website by way of search engines.

Local web optimization not only affects the search engine outcomes, but additionally image search, video search and business particular vertical search engines. It determines how a search algorithm functions and searches what’s well-liked with people. When an internet site is submitted to a search engine, a spider crawls by a page to assemble hyperlinks which lead to other pages and stores these pages on the server of the search engine.

The information collected from these pages is distributed to the indexer, whose job is to extract data from these pages such as the keywords and their weights, the situation of the page and different hyperlinks which can be stored for the spider to crawl in future.

Engines like google are utilizing complicated rating algorithms,to supply internet surfers with genuine local results.

Investing in Local search engine marketing can be fruitful. In an effort to provide the surfer with the most accurate search data the algorithms being used are bound to include local search results. This means any local Joondalup business that have a web site which is largely optimized for promoting their local products and services will get more local traffic to their page.

Many SEO consultants are available out there that can provide quality advice on Joondalup Local search engine optimization services.

They can improve the HTML source code of the site like menus, shopping carts and typically even the content of the website to draw extra traffic.

Thus finding a competent search engine optimisation specialist can yield  great results for businesses on Internet.

Just to be clear it’s not even necessary to have a web page to position your business for a steady stream of traffic from search engines

An interesting fact for you …. Google recently reported that 92% of all searches are accompanied by a local town, city or suburb to narrow down their search.

Did you know that if you list the physical location of your business in Google Maps you can get some free exposure from the Google Search Engines.

Thanks to Google Maps this is possible and not many people (read ‘your competition’) seem to know about it.

Here’s another interesting fact for you……Studies have shown a 42% increase in phone calls to your business just by having the top position compared to 18% for the second map marker. Visitor activity diminishes for the lower listings. Even worse is not being on the map at all!

Here’s a quick video overview of Google Maps

How to optimize your business listing for Google Maps

1. Choose the correct category

Enter the category that best describes your business ie web design, dentist, photographer, etc.

2. Create a captivating description

This is what customers will read about your business. Describe it in such as way that they will want to check it out. Include keywords customers would search on to find your business.

3. Make your listing stand out

Here are the things you can include in your listing:

* Description
* Payment
* Email
* Business Hours
* Categories
* Photos
* Reviews

Enter as much information as possible so it will stand out from your competitors (their business will be listed with yours).

4. Location

If your business location is in the center of the town, it is more likely that it will appear at the top of the list.

5. Get listed in other local directories

Google Maps gathers its results from other online directories and databases therefore submit your web site to online yellow pages and yahoo local.  Find other local directories by entering keyword+location in the Google search box.

6. Optimize your web pages

Include the city and state names on the home page of your web site. Place them in the meta tags and web copy.  This makes it easier for customers to find your business because you’ll have a top listing in the search engines.

7. Encourage customers to write reviews

You can improve the your listing by getting customers to write positive reviews about your business. The more stars you acquire the higher your position will be.

If you follow the 7 steps outlined above your web site will achieve a good listing in Google Maps, you’ll attract more customers to your business and make more sales.